Multimedia in Marketing

While there are many competitors in the marketing arena vying for the attention of the consumer, I have been long indunated by the fact that most people are attracted to things that look pretty in general. That means that marketing for many items, specifically tech gadgets, are focused on form before function. I don't really like that because it means that people might regret their purchases!

Thus, I present to you some advertisements that focus on function before form! Remember, this is not to say that it is completely focused on functionality. These ads combine the functional aspects and advantages of the device while showing the beauty of it's form....

Sony Ericsson Xperia


This video is a great one about how the phone is easy to use and can do many things. From the opening scene, you can already see that the phone's functions are plentiful and that it can reach out anywhere the user want to go to...

Samsung Omnia I900



The Omnia ad focuses clearly on it's huge touch screen, huge memory, range of applications including GPS, a music player, 5 MP camera and video calling! This ad wants to explain to you "the works", as in: THIS PHONE HAS ALL THE FEATURES! It portrays this thru excellent special effects, video and sound editing and does not compromise on its focus on function. An excellent and enticing advertisement.


Nokia N95


This Nokia advert focuses on making the N95 a PC more than a phone. It touts features that make it look to the viewer like a computer and pushes the idea of digital integration. Even the last few seconds of the advert says "It's what computers have become". They combined snazzy video with interesting audio and visual cues that prompt interest.

Now that you have seen some ads that make function a focus, heres an ad that will make your jaw drop, as well as make you laugh! Enjoy!